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Email Direct Marketing

When you open your email inbox everyday, it is common to see many marketing or advertisement emails. These emails might interest you because they are sent from websites you subscribed or merchants you visited before. The email content targets your interest and is straight to the point, offering promotions, informing about special events and providing information about new products & services. This form of marketing is called Email Direct Marketing or Electronic Direct Marketing (EDM).

EDM works because it is cost effective as compared to traditional advertising channels such as TV, newspaper or radio. EDM is targeted to audience that already have interest in your product or services. EDM generates immediate actions such as sales and inquiries, develop awareness, build loyalty and strengthen relationship.

In order to start your EDM, you would need a mailing list, the email list of your targeted audience. How can you get such a list? Create it yourself ! You are looking for your own targeted customers! You just have to add in a simple form at your website, ask your customer to sign up for the mailing list to receive news from your business.

Now you have a list of people who are interested in your products and willing to explore further. So what are you waiting for? Start sending them your promotions, new arrivals, whatever that would help you to increase your sales!

Now you may start to think: 

  • Since I'm sending out newsletter to so many people, will my email being categorised as spam?
  • Will my server block my email address?
  • How do I know whether they read my email?
  • How do I know how effective the e-newsletter is?
  • I have some promotions for new customer, do I have to send them seperately whenever they sign up?

Still full of questions? No worries, we are here to help. One of the many solutions offered in the market is iContact.

iContact provide services for you to manage your EDM. With iContact's extensive features, you can easily create Email Messages, send them to your subscribers, and track their performance. When you apply Autoresponders to your email marketing campaign, you can stay in the forefront of your customer's mind with automatic messages based on timed sequences or customer actions. Surveying provides you, the marketer a platform to collect data from your customers and iContact provides you with the real-time results of your data.

With RSS Feeds your customers will immediately receive your most recent messages when they sign up. iContact is a leading on-demand email marketing service. iContact allows organizations of all sizes to easily create, send and track email newsletters, RSS feeds, blogs, surveys, and autoresponders.

Learn More about Marketing Online with iContact with a 15-Day Trial

Standard Features (Included free with your account!)

  • Mail-merge Personalization
  • Forward-to-a-Friend
  • SpamCheck™
  • Bounce-Back Handling
  • WYSIWYG Newsletter Editor
  • Message Scheduling
  • Assured CAN-SPAM Compliance
  • Open and Click-Through Tracking
  • Subscription Management
  • Over 300 Templates Included

Advanced Features(Also included free with your account!)

  • List Segmentation
  • Multiple Message Autoresponder
  • Integrated Surveying
  • RSS Feeds
  • Advanced Analytics
  • Event Management
  • Industry Leading Deliverability
  • Public Newsletter Archive

Zylone IT provide EDM design services. We help you create your e-newsletter with your own design and branding. See our EDM portfolio:

 

Ask us now for your EDM design!

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